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Press Release 1/16/2013 - December Revenues Strong


Holiday concerts, Liveat Powell Hall push tickets sold to more than 34,000

(ST. LOUIS) – A series of varied and exciting concerts at the St. Louis Symphony during December 2012 added up to big success at the box office:  tickets sold rose above 34,000 for the month, and total revenue for the month reached $1.4million dollars, exceeding what was already a record high goal of $1.33 million by 5.4%. Overall, December 2012 had the highest ticket sales and paid attendance for December concerts at Powell Hallin more than ten years.

December 2012 ticket revenues of $1.4m were up 11.7% over December 2011 revenues of $1.25m; tickets sold totaled 34,301,up 20% over last year’s 28,519 tickets sold (16 concerts in 2012 vs 14 concerts in 2011) and per-concert audience average in December 2012 was 2,144, up 5.3% over2,037 in 2011. 

The December 2012 performances included Handel’s Messiah, Holiday Celebration concerts, A Gospel Christmas featuring the Symphony’s IN UNISON®Chorus and the New Year’s Eve celebration. Live at Powell Hall programming included the Circus Flora collaboration A Child’s Christmas in Wales and the Symphony’s live score performances of the blockbuster movie Pirates of the Caribbean:  The Curse of the Black Pearl. From classical to pops, and in a total of 16performances, there was truly something for everyone, helping to make Powell Hall St. Louis’s favorite destination this holiday season.

“The strong December ticket revenues mirror a recent track record of success for the STL Symphony as we continue our efforts launched four years ago to build and expand audiences with a broad range of programming and brand development,” said STL Symphony President/CEO Fred Bronstein.

A robust concert presence in the market in December has been an important part of that strategy. Since 2008, revenues for December concerts have grown 40% from $999,000 to $1.4m in 2012, while attendance for December events over that same time has grown 38% from 24,822 to 34,301 (16 concerts in2012 vs 15 concerts in 2008); and per-concert average attendance has grown 30%from 1,655 to 2,144 in December 2012.